Dr. Mohamed Hashem

Developed comprehensive strategic plans aligned with long-term goals. Successful impact on increased revenue by 20% and plan of reducing operating costs by 10% to 15%. - Strong relationships with stakeholders and key clients. - Led multi-functional teams to execute high-impact projects on time and within budget. - Organizational restructuring to enhance performance and build Commercial team. - Enhance and managed budgets and financial reports ensuring financial stability. - Implemented cost-saving measures, saving $500,000 annually. - Conducted studies and meetings for industrial land acquisition in Asir region. - Evaluated real estate investment opportunities in Egypt and provided financial and tax advisory. - Assessed investments in various companies and partnerships. - Set pricing policies and authorization structures with the finance department. - Professional alliances with strategic partners; evaluated and contracted consultancy firms for MODON projects. Saden Consultation in Dughm Querry acquisition and relationship with Mistry of industry. - Built GPS tracking system for company vehicles & secured competitive external transportation rates, reducing average transportation costs. - Strategic contracts and alliance with big corporations to improve and sustain efficiency. - Established a purchasing system with defined authorities. Managed and monitored transportation movement to save costs. - Conducted market studies, quality sampling, and price analysis, initiating projects like frac sand, calcium carbonate, and silica

GPS is the leader in educational book sectors (ranking first and second position - El Moassaer & El Emtehan Brands) with two billions EGPs sale turnover. - Business Plan, Managing Profitability per channel, Cash flow and ensure accurate budgeting with full cooperation with all other departments including supply chain, manufacturing and finance. - Developing new structure of Commercial Departments, including promotion, sales and distribution . This is beside building full marketing department managing on ground activation and digital marketing. - Excellent leadership skills, including goal setting, motivating, training and mentorship - Proper Cooperating with IT department in managing connection of our five finished goods warehouses and 22 branches to SAP… Being active member of procurements , Budgeting and SOP committee. - Implement CRM system customized that able to track performance of promoters activities with teachers and manage KPIs properly. - Marketing Research for usage & attitude and track distributions and compare it with sales. - Integration of SAP ERP and CRM and Call Center with comprehensive reporting system. - Increase in sales 20% versus last year, with enhancement of profitability through expansion of language school section

Managing the biggest distribution company of ExxonMobil asstrategic partner from 30 years. - Obtaining profit contribution growth (almost 40% above last year) by managing staff productivity, establishing, accomplishing business objectives with focus on high driven gross profit products. April 2024 to Date – Al Rashdan Group (Bahr Al Remal ) - Saudi Arabia May 2022 to April 2024 - GPS (Golden Publishing Systems) - Egypt Feb 2019 to April 2022 - Powerlube – ExxonMobil Authorized Distribution Company - Egypt - Developing strategic five years objectives, five years business plans with accomplishing success in first year. - Builds company image by collaborating with customers, government, community organizations, and employees; and enforcing ethical business practices. - Gap Analysis, and developing a plan to improve sales performance with and make retention of customers. - Implementation CRM , and improve SAP reporting systems. - Developing new assigned area with ExxonMobile, Opening new branches, Hiring and Training for new candidates. - Staffing and Developing Manpower retention program , specially focused on salesteam. - Improving Sales of Premium and Flagship range with growth against last year 30%. - Developing new KPIs quarterly and annually reviewed by top management with new milestones. - Increases management’s effectiveness by training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; cultivating a climate for offering information and opinions and providing educational opportunities.

- El Saeed investment is the holding company in Egypt (Part from HSA) , managing portfolio of 10 companies ; ARMA Oil and ghee, ARMA detergents, ARMA distribution, High Pack, Sea Pack , El Alamin, El Dawlia Real estate , Global Glass, Global Trading & MASAN Trading - Managing the profitability & commercial development of all aspect of existing business and in all companies in the group (including marketing and sales and others aspects). New business establishing and opportunities, and being an active arm supporting the Board in investment and operational decision making. - Expansion of business horizontally and vertically ; NPDs (New Product Developments , New Segment Penetration, Sales Support Function in expanding, and acting as a supportive link between sales, marketing, R&D and operation under CEO instructions and directions ) - Establishing new businesses opportunity from scratch inside Egypt or abroad including business acquisitions. - Private labeling project inside or abroad, to fulfill different objectives ; completive price and costing edge, expansion capacities, market entry or market test as initial face of business penetration. - Establishing new product segments like Pasta project to be launched in local market and Arab countries (started with Jordon). This is plus canned foods. (Market Penetration) - Close work with internal auditsystem and IT departments to improve efficiency of the work. - Work on feasibility study of new business, transforming businessstudy into real plan with execution. - Working on business strategy for growth, reviewing business plans and ensure proper utilization of resources. - Studying risk factors per markets, entry barrier, exit barrier (from commercial & business development prospects) and other factors that influence the decision making by finance & CEO. - Establishing new business opportunities and acting as General Manager of MASAN Trading for company that export fresh products to many countries (Europe, Russia and Fareast). Second phase of business is the (Frozen Fruit & Vegetables). - Managing sales marketing mix, and international penetration for new countries including marketing campaigns, participating in exhibitions, direct sales, Sales Team recruitment and training)

Building wide network of sub-distributors, sales team structuring, and changing the ROI scheme of distributors that has increased the profitability of company, and sales efficiency. - Managing Commercial budget, Sales Forecast, distribution manpower Planning, and Profitability per distribution channels & per products. - Developing and managing change in the distribution system wither through direct distribution or hiring sub distributors, with wide restructuring and finally contracting speed distributor in some region. - Decreasing sales distribution cost, efficient fleets’ coverage monitoring, inventory & distribution cost structure. Increasing coverage, distribution though proper managing fleets routing plans, efficient trade schemes, training, coaching plus outsourcing a large team of merchandisers and increase our visibilities in market. - Developing sales operating and auditing system to guarantee proper applications of schemes, monitoring collection and matching credit accounts. - Developing a merchandising system with outsourcing, coaching, planograms implementations, POS and proper cooperation between sales and merchandising management. - Building marketing & business development team, that leads many successful launches like Spread, Halawa Bar El Kabeer, Molasses, Snapsy & expanding confectionaries range. - Rebranding, repositioning and completely uplifting the image of El Rashidy El Asly in the consumer perception from (from vague confusing imitating brand to authentic Halawa position). - Successful integrated marketing campaigns (TVC, Radio, Outdoors, Roadshow and Digital Marketing). - More than doubling market share in three years only in Halawa & Tahini according to Nielsen reports. - NPD management with dramatic changes & packaging, product quality, distribution & profitability. - Building five years strategic marketing, and business development plan, with proper implementation of first years, with remarkable results. Participate in due diligence of Silk invest in their acquisition for El Rashidy. - Improving product mix by introducing confectionary range to enhance product mix profitability of the company, with five years business growth plan in confectionary from currently 10% to 40% from our sale. - Developing Sales Operation control & reporting system (sales operation team).

Sales restructuring & Splitting Management of WS, Retail and Key Accounts. With positive impact of increasing distribution in retail channel, and also 35% growth in wholesales in a year. . - Reallocation of territories and development of Arma Star Sales Unit (Giant Distribution Hup). This has increased sales in main City (Cairo – Giza – Alex). - Managing a team of District Managers, Category Managers &Brands Managers - Participate in developing and implementation of Arma Franchise Distribution system. - Managing the finance & profitability of brands and sectors in coordination with Business Director and financial director through proper product mix. - Managing Trade Marketing & distribution through main distributors and sub- distributors. - Carrying task of marketing, Communication, ATL, BTL Support. - Successful Launch of Crystal Ghee to be ranked number 2 in the market within a year - Responsible for managing the Marketing Mix of Oil & Ghee. (Brands: Crystal – Tazah – Hanem – Hala)

Responsible for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic and International markets. • Gaining market share in biscuits category from 30.9% to 34.3% –MAT growth from 26.9% to 32.6%. • Gaining leadership in added ingredient biscuitssegments (from 0% to 32.5% share in 18 months only) • Expansion strategy by enlarging product portfolio mix, and introducing NPD of premium and added value biscuits. • Successful of Butter Cookies ( gaining 4.2% market share in cookies segments) • Improving the premium range biscuits portfolio with more NPD introduction with growth 70% in GCC (internal sales data YTD versus last YTD) that have impact in improving total margin according to Neilson internal Reports. • Responsible for generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy. • Managing sales export operation of GCC countries, and all distributors were reporting directly to me. • Responsible for developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins. • Determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans. • Responsible for generating Marketing campaigns and determining appropriate Media-mix viz: TV, print, hoarding, radio, point of sales and internet etc Work with R&D for formulating new products agenda and recipe cost management and launching new products. • Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration with HR Unit. • Ability to manage marketing and commercial activities wide range of categories , with different strategic approach in wide scale of countries ; GCC, Middle East , ROW market (rest of the world market)# • Ability to manage marketing mix portfolio in different countries through internal & external distribution team.

Developing Marketing Plans and manage marketing budget and business reviews. • Developing penetration strategy and launching Americana products in othersegments like; Cup Cake Plain – Cup Cake injection – Wafer – Crackers – Mamoul – Ambient Family Cake –Teeba Cheese. • Consumer Promotions; develop several tactical consumer promotions to support budget achievement and brand loyalty wither in Saudi or other GCC markets. • Developing several Marketing research; U&E – Focus groups – Taste testing • Continuous Product development and competitors monitoring. • Manage media and develop outdoor campaigns. • Developing the in-store visibility, POSM, Planograms, Category banners, End Gondolas and display plus merchandising activities & sampling.. • Managing retail audits and devolving retail audit analysis for all categories in different countries. • Package development, introducing new SKUs and sizes to meet consumer needs and marketing demands. • Developing company brochure for export, website & salesmen brochure

-Managing Marketing Plans Execution of GSK Consumers` Health Care, Nutritional & OT - Assigned GSK Nutritional & OTC Products: Sensodyne Toothpaste, Toothbrushes & Mouthwashes – Aquafresh Toothpastes, Tooth Brushes & Mouthwashes – Corsodyl Mouthwashes – Horlicks Nutritional – Corega. -Managing budgeting & distribution in Retails (Supermarkets, Pharmacies &Groceries) & Wholesales with distributors. -Continuous training & coaching of Sales team, Merchandisers & medical representatives. - Managing stock movement & logistics - Handling Audio-visual actions, presentations, events, PR activities and seminarsin hospitals and clinics. -Developed Product Manuals, Brochures, flyers and other POS materials. -Developing & implementing Regional & National promotion (directed to both trade & consumers) -Responsible for product distribution, visibility & visual merchandisers. Managing team of merchandisers. -Several Successful Launches of : 1) Sensodyne Total Care Tooth Paste 2)Sensodyne Extra Fresh Tooth Paste 3)Sensodyne Total Care Tooth Brush 4)Chocolate Horlicks 5)Junior Horlick 7)Mothers` Horlicks 8) Aquafresh Whitening TB 9)Aquafresh Duo Brush & Duo Friend (Battery Brushes)

- Managing different positions in sales and marketing. Mainly in Cairo and some tasks in Delta. - Recruiting, catching sales team, and managing team at distributors and sub-distributors. - Managed all the Marketing Mix of the Ghee sectors of the company including; Crystal , Hayati, El-Hanim, Kout El-Kououp, Al-Asil, Arma Shortening -Managed the promotional activities programs supporting the assigned brands; Door to Door, Regional and National Consumer Promotions, In-Store promotions..…etc -Carried out the new launch of Hayati brand including; the new positioning, new package design, media activities, TV Production, retail programs….others -Accomplished increase in ARMA sales growth in the Ghee sector by 20