E*****m

I am a results-driven leader with over 15 years of experience in the hospitality and cloud kitchen industry, specializing in multi-brand management, operational excellence, and strategic growth. Having led high-pressure operations across the UAE, I currently manage 80+ brands in the largest company in the Middle East, overseeing end-to-end business complexities, P&L optimization, SOP development, and large-scale team leadership.

My expertise lies in streamlining kitchen operations, enhancing delivery models, and scaling businesses efficiently. I have successfully implemented cost-saving initiatives, improved productivity, and elevated brand performance, making me a trusted industry expert. Previously, at Alshaya, I played a pivotal role in building operational frameworks, leading high-profile event execution like formula1, and optimizing large-scale processes.

Fluent in Arabic, French, and English, I bring a deep cultural understanding and an unmatched ability to drive growth in diverse markets. As a strategic thinker and hands-on leader, I am passionate about delivering measurable results, building high-performing teams, and transforming businesses into market leaders.