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Office Management: • Led the establishment of the Dubai office of a global supply chain company. • Managed the processes with relevant government authorities for the company’s trade license, corporate bank account, compliance with all tax-related documentation, and securing the Dubai office tenancy. • Oversees the day-to-day office activities and implemented office policies to enhance the team’s productivity. HR • Hired and built a team of Marketing professionals. From job posting to candidate selection and onboarding. • Processes employee visa, their monthly compensation, and oversee employee benefits in compliance to the labor law such as salary structure, health insurance, annual leave, bonuses, etc. • Worked with the Sales and Marketing department to understand staffing needs, essential SAAS tools, and resources needed to set employees up for success. Executive Assistant to the CEO • Manages the CEO’s calendar. Prioritizes meetings based on the CEO’s goals and coordinates internal and external engagements. • Conducts regular meetings with the CEO to present the Marketing and Office Operations agendas and reports. Tracks and manages projects assigned by the CEO. • Represent the CEO on meetings ensuring his objectives are well communicated. Marketing and Business Development • Led the training and implementation of Close CRM to automate sales workflow and strategy. • Attends and built an event calendar of global Expo and Events that best promote the company’s brand positioning and arrange all travel necessities for the attending team. • Manages event timelines, coordinate logistics (e.g., venues, transportation, equipment), and ensure events are carried out seamlessly and within budget. • Handles sales calls to introduce the company’s services, and asses the lead’s potential. Finance and Accounts • Processes monthly invoicing using Odoo Accounting system. Works closely with the accounting team to ensure all expense are properly recorded with tax and audit compliance. • Approves or denies the Marketing Department’s expense requests. • Reviews and signs vendor contract and proposals.

Key Responsibilities: Administrative Strategy, Operations Coordination, Monitoring team performance, Training of new staff, Reports, and Invoicing. Systems Used: Sage ERP, Odoo • Develops administrative strategies and headed the implementation of department’s operating system to improve administrative workflow on Service and Technical Department. • Works with company information of which generally critical and confidential in nature. • Manages workload of a team of 20 Technicians. Coordinates HR related matters such as team attendance, absences, and trainings. Creates and monitors KPIs in weekly, monthly, quarterly, and yearly basis to meet the technical team’s expected performance. • Facilitates problem solving for department and customers. Acts as the primary point of contact on all department related concerns and enquiry through telephone and email correspondence. • Creates repair quotations, pricing negotiations and generates invoices. Offers and sells coffee machine Service Contracts to customers.

Key Responsibilities: Office administration, internal and external coordination, customer-facing. • Performed office administration tasks such as filing maintenance, monitoring of office supplies, preparing meeting room, reception desk management and clerical role such as documentation, arranging meetings and events, coordinating messages and appointments on behalf of Company Director. • Supervised on events and exhibition stand build-up. Liaise with designers, suppliers, and warehouse staff for effective and timely job completion. • Executed customer facing roles such as attending of exhibitions and events, builds a strong portfolio of local and international exhibitors, and daily prospect calling to offer company services and solutions.