I*****d

• Designed innovative seasonal collections for Womenswear, Menswear, and Kids wear, focusing on both casual and formal Western wear. • Developed standout Denim and Non-denim collections for the Kingpins event (New York & Amsterdam), reinforcing brand positioning. • Conducted in-depth trend analysis to create market-driven designs aligned with global fashion movements. • Collaborated with the creative team to develop mood boards, color stories, and fabric selections. • Created technical sketches, CADs, and comprehensive tech packs for seamless production. • Collaborated with pattern makers and manufacturers to ensure fit, quality, and execution accuracy. • Select appropriate fabrics, trims, and embellishments, optimizing costs without compromising aesthetics • Conducted photo shoots, and created professional presentations layout tailored to individual customers. • Worked on product development for renowned international brands like Guess, GAS, Mustang, Kiabi, Next, Tally Weijl, Replay, Pull & Bear, and New Yorker. • Increased sales by 15% through trend forecasting, innovative design, and strategic product placement.

• Developed Seasonal Denim Collections for Men's and Ladies, achieving a perfect blend of style and market appeal. • Innovated and developed new fits and washes for King Pins exhibition (Amsterdam) to keep our denim offerings fresh and appealing to our customers. • Developed new fits, washes, and silhouettes to stay ahead of industry trends. • Created detailed technical drawings, ensuring precise communication with production teams. • Directed photoshoots and curated presentations for buyers, enhancing brand appeal. • Successfully designed Men’s wear collection for globally recognized brands like Levi's, Target, Express, Lee, H&M, GAP, Ksubi and Only & Sons. • Improved sales by 10% through trend-conscious and consumer-driven product development.

• Crafted market-appropriate Western wear collections tailored to specific target groups, and meticulously tracked their progress until they were ready for sale. • Developed mood boards, color stories, and fabric selections to drive cohesive collection themes. • Created detailed tech packs, ensuring seamless production execution. • Styled and directed photoshoots to enhance the brand’s visual storytelling. • Managed inventory updates, product listings, and order tracking to streamline sales operations. • Achieved an 8% sales increase during a Chinese New Year pop-up event through strategic collection planning.