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Conducted enterprise assessments to analyze business processes covered by the software system. 2. Identified key pain points and areas for improvement, engaging with intended users for insights. 3. Developed a detailed plan to enhance business process efficiency through software implementation. Boosted team productivity by addressing and eliminating pain points. Analyzed tangible and intangible costs alongside the benefits of the software or the business. 4. Developed a clear timeline for software implementation and projected profitability milestones. Defined a change management strategy to minimize common mistakes. Utilized collaborative Agile Scrum project management tools to implement changes effectively during the software lifecycle. Facilitated effective communication between IT leaders, implementation teams, and end users. Focused on initial staff training and provided ongoing learning opportunities. Offered valuable insights to support informed decision-making. 5. Contributed to improving efficiency, reducing waste, and ensuring quality within the organization. Developed and implemented digital marketing strategies to enhance the company’s image. Managed multiple channels, including social media, Google Ads, and website development to deliver a unified marketing message. Supervised the company-owned "Karachi Knights" team in the Cricket Mega Star League (MSL). Managed digital and conversational marketing efforts while overseeing team activities and related proceedings.

Marketing, Brands, Allied Business / NFR, advertising, Media communication, corporate Arrangements deals, Business Development & Sales corporate deals of Hascol and Aviation B2B Sale. Marketing & Media Communication Designed and executed integrated marketing strategies for high-street, industry, and retail, using FM channels, print, and promotional activities to enhance brand visibility, engagement, and company image. Developed and executed marketing plans aligned with sales objectives to drive overall organizational goals. Oversaw brand image creation, maintenance, and presence monitoring to ensure consistency. Ensured clear articulation and communication of the organization’s desired image and position to all stakeholders. Conducted regular market research to track trends and maintain competitive insight. Created and implemented brand-building, sales promotion, advertising, and direct marketing strategies to support business growth across key segments. Fostered synergy between operations of business units (fuel and lubricants) for optimal outcomes. Maintained a strong understanding of competitor activities and market developments. NFR Non-Fuel Retail – Allied Business Led the development and launch of new NFR initiatives nationwide, including C-Stores, tyre care, car washes, lubricant services, coffee offerings, juice bars, food chains, and pharmacy facilities. Defined and implemented strategic NFR plans, monitored market trends, and identified growth opportunities. Analyzed NFR profitability, addressed gaps, and proposed corrective actions to drive continuous growth. Focused on enhancing the value proposition to meet the growing demand for convenience and service excellence. Forged strategic alliances with reputed businesses to grow the Allied Business Retail segment and create sustainable revenue streams. Streamlined processes, enhanced customer service operations, and implemented technology solutions across allied facilities to boost efficiency and customer retention. Aviation Entered aviation marketing as a newcomer and successfully established the department from scratch. Positioned the brand in the market within a short timeframe.

Created marketing strategies, execution plans, and budgets for high-street, industry, and retail outlets. Successfully launched products in high-street, industry, and retail segments; contributed to TV commercial development. Delivered effective retail branding solutions and developed year-long marketing materials. Collaborated with internal teams and external stakeholders (retailers, NFR partners, vendors) to drive improvements and achieve objectives. Built alliances with leading business entities to grow the Allied Business Retail segment and ensure sustainable revenue. Negotiated agreements with beverage and FMCG companies, as well as deals for ATMs, branchless banking, and POS machines.

Spearheaded development of NFR/Allied Business, Marketing & Media Communication strategies, shaping the company’s roadmap. Served as primary media contact, fostering press and TV relationships, and managed Hascol IPO media campaign. Acted as official media spokesperson for the company. Defined and deployed strategic plans for NFR/Allied Business, Marketing, and Media Communications. Led media relations, managing press and TV campaigns, including Hascol IPO. Managed the creation, maintenance, and building of the company’s organizational image. Introduced Hasmart (C-Store) Merchandising Manual and Hascol taglines: “Experience that makes brilliance” and “Future is Hascol.” Launched nationwide promotions at Hascol petrol stations in partnership with FMCG and beverage companies. Built strategic alliances with reputable businesses to grow the Allied Business Retail segment and generate sustainable revenue. Secured corporate agreements with banks for ATMs and POS machines. Conducted LPG comparative analysis, including cost comparisons with petrol and CNG, and published an article on LPG in Gulf & Economics magazine. Represented the company at the C-Store Connection Forum in Dubai, engaging with global OMC decision-makers and industry leaders.