S*****i

With over 20 years of experience across fintech, banking, media, and capital markets, I’ve been fortunate to lead the evolution of brands, shape customer journeys, and drive business growth in fast-moving, competitive industries. My passion lies in creating marketing that’s not just creative, but connected—to strategy, to data, and most importantly, to people.

In my current role as a founding member at ABHI, I’ve led both marketing and business development, giving me a 360° view of what drives brand trust, customer adoption, and revenue. From launching Pakistan’s first Earned Wage Access platform to building ABHI into a household fintech name, I’ve worked hands-on to merge brand vision with market needs—through digital-first campaigns, strategic partnerships, and a performance-driven mindset.

Previously at Starcom Mediavest Group, I led business development alongside client strategy, helping grow top-line revenue and delivering award-winning campaigns for leading brands. This experience not only sharpened my understanding of customer behavior but taught me how to align communication with commercial outcomes.

What sets me apart is the ability to bridge creativity with clarity, and storytelling with strategy. I understand how businesses grow—because I’ve helped build them. And I believe marketing is most powerful when it’s not just seen or heard—but felt, believed, and acted on.