S*****i
About Candidate
Dear Concern,
I am writing to express my interest in the position of Group Head – Marketing & Corporate Communication. With over 13 years of progressive experience leading strategic marketing initiatives in both private media networks and the public banking sector, I am confident in my ability to shape and drive your institution’s brand, communications, and growth agenda.
As Departmental Head of Marketing & Digital Execution at the National Bank of Pakistan, I have successfully led integrated campaigns across digital, TV, print, and on-ground channels—most notably the bank’s high-impact 75-Year Anniversary Campaign. My efforts have not only elevated NBP’s brand visibility but also improved marketing ROI through data-driven performance strategies and efficient media planning. Prior to this, during my tenure at ARY Digital Network and Express Media Group, I managed national-scale campaigns, launched high-profile media properties like Karachi Kings, and directed over 150 successful TV promotions, achieving measurable audience growth.
I bring a robust understanding of digital marketing ecosystems—with hands-on expertise in Google Analytics, SEO, SEMrush, email marketing tools, and more—alongside a deep command of traditional media dynamics. My leadership experience spans cross-functional team management, content strategy, brand partnerships, and corporate communications. I have also worked closely with senior executives, aligning marketing initiatives with overarching business objectives, much like what your role demands.
I am excited about the opportunity to contribute to a forward-thinking institution that values innovation, integrated communication, and brand excellence. With a proven track record in both banking and broadcast industries, I am confident I can provide strategic leadership that enhances your corporate image and stakeholder engagement.
Thank you for considering my application. I welcome the opportunity to further discuss how my skills and experience align with your vision for this role.
Warm regards,
Syed Husnain Jafri
Salary
Nationality
Certifications
Fundamental of Digital Marketing (06/2018 - 06/2019)
by Google Digital Garage
Google Analytics - Beginners (08/2021 - 12/2022)
Google Analytics Academy
Looking for Job Title
Iqama
Location
Education
MBA in marketing from a leading business school.
Bachelors in Business Administration with Majors in Marketing
Work & Experience
Led integrated media planning across digital, TV, print, and on ground activations to maximize consumer engagement. Planned and executed NBP’s 75-Year Anniversary Campaign across conventional and digital media platforms. Optimized channel performance by implementing data-driven marketing strategies, achieving significant cost efficiencies. Performance Optimization: Enhanced campaign ROI through data-driven strategies, achieving 15% savings on media spend Integrated Media Planning: Led cross-platform marketing strategy, integrating TV, digital, and on-ground activations. Content Integration & Sponsorships for Corporate Brand. Built strategic partnerships with key media outlets for corporate branding and sponsorship opportunities.
Led media planning and budgeting for marketing initiatives across TV, print, radio, and digital. Launched 150+ TV series promotion campaigns, driving audience engagement and ratings. Achieved 18 Million followers on ARY News & Digital Facebook pages through effective promotions Strategized and executed the Karachi Kings brand launch, driving fan engagement. Developed integrated brand partnerships with FMCG brands for TV content sponsorships. Product Development for Special LIVE Shows. (Ramazan, Eid, ARY Film Awards & ARY Film Festival etc.)
