M*****A

Director Event Management

About Candidate

 Branding
 Advertising & Marketing Strategy Development
 Public Relations and Brand Management
 Event and Project Management
 Media Relations and Content Creation
 Market Research and Analysis
 Team Leadership and Time Management
Crisis Management
 Vendor / Personnel Management & Interpersonal Communication
 Designing for POS, Packaging, and Social Media

Salary
PKR
Nationality
Pakistani
Training & Workshop

Self-Branding Training

Looking for Job Title
Marketing, Advertising, Branding
Iqama
Transferable

Location

Education

M
Master's in mass communication 2008
University of the Punjab

Specialization in Advertising & Public Relations

B
Bachelor in Arts 2006
University of the Punjab

Major subjects include Journalism and Persian.

I
Intermediate 2002
Forman Christian College

Major in Pre-Medical

H
High School 2000
Central Model School Lower Mall, Lahore

Major in Science

Work & Experience

D
Director Event Management January 2024 - February 2025
Punjabi Parchar

Promoted indigenous languages of Pakistan through strategic event management

F
Freelance Communication Specialist January 2019 - January 2024
Apna Kaam Communications

Managed communication strategies and execution for agricultural products, including pesticides, herbicides, and seeds. Designed point-of-sale materials, packaging, and social media content

M
Manager Public Relations March 2017 - December 2018
Media Matters

 Developed and implemented comprehensive PR strategies  Coordinated media inquiries, press releases, and promotional materials  Managed market research initiatives and social media engagement

C
CEO July 2014 - March 2017
Apna Kaam Communications

Directed & Supervised advertising, marketing, branding and event management activities Led ATL & BTL Activities Supervised the team in various campaigns

G
Group Account Manager January 2013 - March 2014
9Mark Communications

Supervised advertisement production and campaign coordination Managed client relationships and optimized agency profitability

M
Manager Client Services April 2010 - December 2012
Synergy Advertising

Supervised advertisement production and campaign coordination Acted as the primary liaison between clients and the agency, effectively managing communications to ensure all objectives were aligned and achieved Collaborated with diverse agency departments to harmonize input and create cohesive strategies tailored to client goals Coordinated advertising placements across multiple newspapers, digital platforms, and media channels for maximum reach and engagement Created and refined creative briefs to guide the advertising team, ensuring clarity of vision and strategic alignment Oversaw all phases of advertisement production, maintaining high-quality standards from concept to delivery

Skills

Branding & Client Services
99%
Advertising & Marketing Strategy Development
100%
Public Relations and Brand Management
99%
Event and Project Management
100%
Media Relations and Content Creation
100%
Market Research and Analysis
100%
Team Leadership and Time Management
100%
Vendor / Personnel Management & Interpersonal Communication
100%
Designing
100%
Digital Media
89%