M*****n
About Candidate
I have core experience of Marketing, Sales, Communication, Online, E-commerce, Budgeting,
Government relations and Product development since 2002 with dynamic exposure and hand
on experience in both Consumer Electronics and National / Exports FMCG.
The last 8 years have been a great experience for development of Online business for Samsung
along with providing support consultation to online startups of marketplace and Product support
channels. Was responsible for $ double digit million for ATL and BTL activities, that include
Research, GTM, Market branding, Product / Retail seminars and training. Along with strong
negotiating muscle in both Offline and Online Media.
Proactive and creative marketing professional with a demonstrated record of achievement in
conceiving and implementing ideas, that fuels growth in market share and drives profitable
revenues.
Enrich strength in – Strategy development – Brand Building – Business plan execution – Product launches – Multi cultural business expertise – Retail marketing – Product development
Last formal assignment was as Head of Marketing for Samsung Pakistan & Afghanistan. looking
after – Corporate Marketing – Product marketing – Retail Innovation and merchandising – Vendor Management – Citizenship (CSR) and CRM – Digital and E commerce business – Budget management – Country and Category monthly profitability – Government and Institutional relationships.
Kindly review and let me know if my experience and credentials match your requirement for
further processing.
Looking forward to your kind support in arranging effective opportunities.
Regards
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Work & Experience
E-commerce & Export Sales Portfolio Development: Successfully increased monthly sales for Mama Organic (Skin Care) and STEMBIO (Nutraceutical) from Rs 2.2 million to an average of Rs 10-15 million. ❖ Portfolio Management & Sales Matrix Design: Designed sales matrices and managed portfolios for B Braun (Pharma) – specifically focusing on Insulin Syringes. Provided an overview of retail and import expansion channels. ❖ Digital Sales Expansion & Retail Outlet Formation: Expanded digital sales for A to Z Furniture in the UAE and established retail outlets in Sharjah and Abu Dhabi. ❖ Sales & Business Development Consultation: Collaborated with Almehbaj in KSA, resulting in retail expansions from 150 to 600 outlets by the end of 2023. ❖ Marketing & Digital Consulting: Advised various brands, including Apparel (One, Shahkam, Saya Clothing), Footwear (Starlet, AL Nassar, Clive, Reef land), Baba Fareed Rice, CEO Club International, and Retail Super Stores (Al Fatah). ❖ Research & Business Consultation: Provided valuable insights to FMCG companies (Baba Fareed Rice, Ghauri Foods, HRL & Nada KSA) and pesticide manufacturers (Corteva, Syngenta) in collaboration with Nielsen KSA. ❖ E-commerce Revenue Growth & Footwear Export Sales Expansion: Achieved a 1.7x increase in e-commerce revenue within 6 months. Expanded footwear export sales by 1.2x in just 3 months. ❖ Retail Innovation & Brand Extension: Initiated retail innovation projects, including cosmetic and perfume range extensions for apparel brands (Limelight, Sapphire, and Eden Robe). ❖ Starlet Footwear Export Sales Development: Transformed Starlet Footwear from a single vendor to new buyers, increasing sales from $4.2 million to $7.5 million over two years.
