S*****d

Dynamic and versatile business development and public relations professional with over 14 years of international experience across diverse industries including hospitality, real estate development, investment promotion, public sector, tourism, IT, and communications.

Adept at driving strategic growth, stakeholder engagement, and investor relations across high-profile government and private sector projects. Currently serving as Assistant Director – Business Development & Investor Relations at CBD Punjab, where I lead commercial development strategies and investor facilitation for multibillion-rupee urban development initiatives.

With a career spanning the UAE, Qatar, Saudi Arabia, Switzerland, Australia, and Pakistan, I bring deep cross-cultural insight, bilingual communication skills, and a strong network across GCC and South Asian markets. My background includes leadership roles in hospitality management with global brands such as Accor, InterContinental, Sheraton, and Serena, as well as PR consultancy in luxury hospitality and strategic communications.

Known for delivering results through tailored outreach, high-impact presentations, and hands-on execution of complex public-private partnership initiatives.