Natacha Duartt

Marketing Strategy Development: Developed and implemented comprehensive marketing plans to enhance brand visibility. • Lead Generation: Achieved a 30% increase in qualified leads within six months through targeted strategies. • Content Creation & Coordination: Produced marketing content and coordinated activities to support the sales team effectively. • Market Research & Brand Management: Conducted in-depth market research and managed brand identity across various communication channels. • Event Management: Organized and facilitated participation in industry events and exhibitions in collaboration with governmental entities. • Cross-Functional Collaboration: Partnered with cross-functional teams for successful product development and launches, increasing market penetration. • Data Analysis: Leveraged data-driven decision-making to inform marketing strategies and enhance operational efficiency. • Go-to-Market Strategy: Contributed to the development of go-to-market strategies and managed export coordination. • Sales Support: Provided customer quotations and tracked orders using the International Sales Database (Gulf Food). • Customer Profiling: Defined customer profiles and pricing strategies to support sales initiatives. • Social Media Management: Monitored and oversaw social media activities, creating engaging content for various platforms. • Vendor Management: Oversaw relationships with vendors and agencies to enhance marketing outputs. • Marketing Materials Production: Developed promotional materials that effectively communicated brand messages. • Process Improvement: Implemented operational efficiencies that reduced costs by 15%, streamlining workflows. • Project Coordination: Coordinated multiple projects to ensure timely delivery and adherence to quality standards. • Compliance & Risk Management: Ensured compliance with industry regulations and executed strategies to mitigate operational risks. Skills: Marketing Acumen, Social Media Management, Data Analysis, Content Creation, Event Planning

Marketing Plan Execution: Led the execution of the marketing plan, enhancing operational efficiency and achieving KPIs related to brand visibility. • Media Strategy Management: Planned and supervised media strategies for Chile and LATAM, resulting in a 25% increase in media engagement. • Publicity Generation: Analyzed editorial content to generate publicity and publications, contributing to a 15% boost in brand awareness. • Brand Compliance Control: Ensured corporate branding alignment with the branding manual, maintaining a consistent brand image across all channels. • B2B Initiatives Oversight: Oversaw B2B initiatives and customer contact points, improving customer engagement metrics by 20%. • Industry Presence Management: Oversaw brand presence in the mining sector through fairs, events, seminars, and exhibitions, leading to a 30% increase in lead generation. • Graphic Material Planning: Planned graphic materials and provided business partner support, improving marketing collateral effectiveness. • Procurement Management: Acted as the main buyer, following up on purchase orders and analyzing suppliers to ensure cost efficiency. • Marketing Materials Control: Controlled and purchased marketing materials, optimizing inventory management and reducing costs by 10%. • Translation Support: Translated corporate information, flyers, and manuals for various departments, enhancing internal communication. • Internal Communications Support: Supported the internal communications team, improving employee engagement scores. • Digital Marketing Execution: Executed the digital marketing plan for Chile and LATAM, including social media management and PR activities, achieving a 40% increase in online engagement. • Content Strategy Development: Developed strategic approaches for PR and marketing campaign content, aligning with overall business objectives. • Event Organization: Arranged events at major trade fairs, contributing to a 20% increase in attendee engagement and brand exposure. Skills: Marketing Acumen, Social Media Management, Data Analysis, Content Creation, Event Planning

Project Leadership: Led the execution of bridge crane projects at major mining sites, including Cerro Verde and Las Bambas, ensuring alignment with client specifications and timelines. • Stakeholder Engagement: Established strong relationships with local authorities and contractors, facilitating smooth project approvals and execution. • Budget Management: Effectively directed project budgets, achieving a 15% reduction in costs through strategic resource allocation and vendor negotiations. • Risk Assessment & Mitigation: Conducted risk assessments and applied strategies that resulted in a 30% decrease in project delays. • Team Coordination: Coordinated cross-functional teams, enhancing collaboration and communication, leading to improved project delivery timelines. • Quality Assurance: Applied quality control measures to ensure compliance with industry standards, achieving a zero-incident safety record during project execution. • Performance Tracking: Developed and monitored key performance indicators (KPIs) to assess project progress, enabling data-driven decision-making. • Client Satisfaction: Achieved high client satisfaction through proactive communication and timely project delivery within budget. • Vendor Partnership: Collaborated with Asian vendors to develop premium-positioned products, enhancing market competitiveness. • Supplier Analysis & Alliances: Analyzed key suppliers based on quality and logistics, resulting in alliances that improved product quality and cost margins by 10%. Skills: Leadership, Event Management, Time Management, Collaboration Skills, Communication

Stakeholder Collaboration: Worked with sales, marketing, finance, logistics, and commercial teams to align tenders and contracts with customer agreements. • Commercial Knowledge: Maintained comprehensive understanding of all tender details, ensuring commercial viability. • Pricing and Deal Structures: Developed and modeled pricing strategies and deal structures for tenders. • Performance Reporting: Prepared and analyzed performance reports on tender execution and contract implementation. • Database Management: Updated, reviewed, and maintained the company-wide tenders and contracts database. • Team Awareness System: Designed a tracking system for tender and contract status, focusing on government tenders. • Daily Reporting: Regularly updated the system to provide insights on solutions and agreements related to tenders and contracts. Skills: Communication, Financial Acumen, Problem Solving, Data Analysis

Data Compilation: Compiled and distributed financial and statistical information to support the product manager. • Budget Analysis: Analyzed budget spreadsheets to aid in informed decision-making. • Market Reporting: Prepared comprehensive reports containing vital market information. • Brochure Design: Designed marketing brochures and related promotional documents. • Event Coordination: Coordinated and hosted presentations and supplier visits. • Promotional Support: Assisted with promotional activities and coordinated with external agencies. • Market Research: Contributed to organizing market research initiatives. Skills: Marketing, Design, Vendors Management, Collaboration Skills, Communication