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Devising and executing strategic marketing campaigns that drive business growth and maximize property sales. Developing compelling marketing strategies, and execute effective lead generation initiatives for the right Target Audience. • Responsible for marketing department budgeting and utilization. • Create captivating content, executing impactful electronic, OOH and digital campaigns, to enhance brand visibility and generate qualified leads. Achieved saving of 5% on electronic media buying through efficient planning, 3% growth in lead acquisition. • Collaborating closely with cross-functional teams, including sales and development, to ensure seamless execution of marketing initiatives and maintain consistent brand messaging. • Working with external research agencies for primary and secondary market research about the parent brand and other on-going projects • Implementing CRM software in the company through mapping customer journey. Leading the project with the software development team and working on continuous improvement. • Managing the company’s Call Centre, upselling the commercial projects resulting in growth of 5%. • Mapped out digital acquisition journey through event triggers to analyze drops in funnel and then removed funnel dropouts to improve conversion rate from 3% to 5%

Lead the marketing department for PETRONAS Lubricants International in Pakistan. Developed and implemented innovative ideas and robust strategies, collaborating closely with creative and execution agencies to ensure successful campaign execution. Lead hyper-local activations for town storming to manage customer acquisition. • Launched PETRONAS Lubricants International in Pakistan • Managed the P&L for the entire lubricants portfolio (both automotive and industrial) in Pakistan • Secured the first-ever factory fill and service fill business for PROTON cars, as well as service fill for Mercedes-Benz cars. • Launched PROTON Genuine Oil in Pakistan, achieving an annual sales turnover of 100 KL, contributing 22% to the overall profit margin. • Led the local blending project for PETRONAS Lubricants International in Pakistan, overseeing the development of complete product packaging from scratch. Successfully became the 3rd country globally to launch the Evolution Pack, collaborating with global teams from Packaging (USA), Supply Chain (UAE), and Marketing (Turkey) for product development • Launched the PETRONAS Lubricants local product portfolio in Pakistan, resulting in a 44% volume growth compared to the previous year • Established 5 PETRONAS AutoExpert service centers across Pakistan • Oversaw the conceptualization and execution of all merchandising and POSM activities as the brand guidelines

Successfully launched Daewoo Battery in Pakistan by working closely with the creative team to develop marketing collateral, including TVCs, product brochures, and flyers. Streamlined media agency operations to enhance media presence and achieve key performance indicators. By overseeing the marketing for the online battery delivery channel, generated significant leads. Managed export team requirements to deliver necessary marketing materials and analyzed large data sets to understand the competitive landscape. Additionally, conducted BTL activations and handled all brand-related research for Daewoo Battery • Captured an 8% market share within the first year of the business launch • Played a key role in making Daewoo Battery the leading brand in the maintenance-free category • Contributed to establishing Daewoobattery.com as the top-ranked battery website in Pakistan • Launched a free home delivery and installation service, achieving an annual sales turnover of 42 million within two years • Attained 80% brand awareness within the first six months of brand launch

Managed a portfolio of consumer products division worth 11 billion, which included Jam-e-Shirin and Springley. Led the creation of all marketing collateral for both brands, from TVCs to POS materials. Streamlined the operations of creative, media, digital, and OOH agencies to enhance media presence and achieve key performance indicators. Played a key role in analyzing and reporting pre- and post-campaign data for performance assessment. Developed annual brand plans that resulted in the scheduling of monthly campaigns based on BHTs. Additionally, oversaw BTL activations for the whole division. • Generated an additional 325 million in sales for Jam-e-Shirin by launching a new 200 ml SKU in the market.Revamped and launched • Revamped and relaunched Springley, leading to a sales growth of over 200% • Reduced packaging costs by 27% per bottle by transitioning Mashroobat, including Jam-e-Shirin, from paper labels to BOPP labels and master cartons. • Represented the company at Gulf Food Exhibition 2017

Executed category-driven strategy initiatives for a portfolio of 5 billion Home Electronics category. Planned and implemented bi-monthly promotions through negotiating additional discounts with suppliers and ensure stock availability. Managed complete assortment and merchandising of categories in all the stores. Prepared all necessary documentation to adhere to SOPs and compliance. • Achieved highest ever sales of 3.4 billion for heat and cool category in 2015 • Launched Free Home Delivery and Installation Project for the Non-Food category

Managed achievement of sales targets from existing clients and onboarding of new corporate customers. Was part of the core team to stop churn in the company. Coordinated with the pre-sales team for finalizing business solutions for corporate customers. Maintained regular follow-ups with customers regarding payment clearance.