A*****z

• Proficiently lead digital fundraising and engagement strategy across programmatic, paid search, and paid social channels • Oversee performance reporting and media optimization, identifying trends and areas for developing strategic improvement • Manage client communications, campaign timelines, vendor relationships, and contract processes in non-technical, results-focused terms • Guide multi-disciplinary teams to deliver compelling digital campaigns aligned with KPIs and client goals • Maintain quality control of digital assets, testing plans, and campaign deliverables • Selected achievements for large nonprofit (anonymous here, details at interview) clients include:  For one large nonprofit, used a mix of programmatic advertising (CTV and display ads) to come in 122% of revenue goal and 132% fewer days to convert  For another: reduced blood donation signup costs to 25% of the their original level in 8 months  For yet another nonprofit, also used programmatic ads to achieve 236% of goal in revenue gained, from goal of $103K revenue to actual revenue gain of $346k

• Managed digital campaigns across email, social, and web platforms for a diverse client portfolio, including Fortune 500 firms and nonprofits • Led email marketing strategy using Marketo, Pardot, MailWizz, and Constant Contact—supporting subscriber lists up to 500K+ • Consistently delivered actionable insights and optimizations by conducting in-depth performance analyses using Google Analytics, Google Search Console, and SEMrush • Produced reports and presentations translating data into clear insights for client strategy • Accurately and insightfully applied research and market analysis to support campaign development and audience segmentation

• Analyzed digital performance metrics for nonprofit and political clients across social and web platforms, interpreting data to guide messaging, optimize targeting, and reduce cost per acquisition; managed budgets of up to $250kv • Created visual reports on digital KPIs, presenting insights to nonprofit and advocacy clients • Conducted mixed-methods research on social and political issues to inform campaign content and outreach strategy; increased campaign ROI through iterative testing and analysis