A*****l

Head of Human Resource & Administration
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About Candidate

Seasoned executive with a unique blend of Strategic Marketing expertise and HR acumen; driving business growth through innovative digital marketing strategies, impactful multi-media campaigns, and customer acquisition initiatives.

As Head of Marketing, I expanded market reach, enhanced brand equity, and delivered substantial revenue growth. Developed broad range of marketing programs, advertising & digital media campaigns for wide ranging consumer corridors. Acted as brand custodian and led all strategic brand management efforts. Launched multi-channel ATL and BTL advertising campaigns. Contributed to the creative side of the advertising campaigns, printed POS materials, photo shoots, documentaries and TVC production

My experience as Head of HR adds a strategic layer, which further strengthens my ability to build and lead high-performing teams. This cross-functional leadership empowers me to craft holistic marketing strategies that align with organizational objectives and deliver sustained business value.

Skill and Expertise:
• Strategic Marketing and Planning
• Brand Management and Advertising
• Digital and Social Media Marketing
• Advertising and Promotion Strategies
• Communication and Content Marketing
• POS Material Printing & Publications
• Marketing Planning and Budgeting
• Negotiation and Interpersonal Skills
• Analytical and Problem-Solving Ability
• Team Leadership and Management

Salary
PKR
Nationality
Pakistani
Training & Workshop

• Brands & Brand Management
Lahore University of Management Sciences LUMS, Lahore – 2011

• Managing Change as Team
Center for Management Development CMD, Lahore – 2003

• Performance Management
Lahore University of Management Sciences LUMS, Lahore – 1998-99

• Total Quality Management
Lahore University of Management Sciences LUMS, Lahore – 1997-98

Looking for Job Title
Group Director Marketing - Banking
Award

MBA Degree with Distinction (Commutative CGPA 3.76)
Best Marketing Award in University
Merit Cum Laude Certificate

Location

Education

M
MBA 1996
Hamdard University (University of Management and Technology)

Masters in Business Administration Major: Marketing

Skills

Strategic Marketing
90%
Brand Management and Advertising
95%
Communication and Content Marketing
90%
Marketing Planning and Budgeting
85%
Team Management & Leadership
95%
Public Relations
85%
Negotiation and Interpersonal Skill
95%
Creativity
85%
Printed POS Material and Publications
95%
Analytical and Problem Solving Skills
85%