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About Candidate
I am a Social Sciences researcher and PhD candidate with over eight years of experience working across academic research, applied research, and data-driven projects. My core strengths lie in research design, qualitative and mixed-methods analysis, and the translation of complex data into clear, actionable insights.
I have extensive experience conducting in-depth interviews, discourse analysis, survey analysis, and evidence-based reporting, combining theoretical rigor with practical analytical skills. I work comfortably with structured and unstructured data, and I have hands-on experience using Python and data visualization tools to support analysis and decision-making.
I am highly collaborative, curious, and adaptable, with a strong ability to communicate technical and analytical concepts to diverse audiences, including non-technical stakeholders. I value methodological rigor, ethical research practices, and continuous learning, and I thrive in international, interdisciplinary, and remote environments.
Above all, I am motivated by research that creates socially meaningful impact, improves decision-making, and bridges the gap between data, theory, and real-world challenges.
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Education
Research Focus: Impact of social media on Transitional Generation behavior in Brazil.
Dissertation topic: CONTENT ANALYSIS OF THE FREE BODY MOVEMENT IN THE DEBATE ON BODY PREJUDICE
Work & Experience
• Supporting qualitative and quantitative research projects, including questionnaire analysis, data organization, and insight synthesis. • Assisting in research operations, ensuring data consistency, quality control, and analytical clarity. • Translating research findings into structured reports and presentations for decision-making contexts. Key outcome: Contribution to high-quality research deliverables supporting strategic insights in applied research contexts.
• Conducting original doctoral research on digital culture, social media practices, and identity formation among contemporary social groups. • Designing and executing qualitative research projects, including in-depth interviews, qualitative coding, and discourse analysis. • Producing academic articles, conference papers, and research reports based on empirical findings. • Engaging with interdisciplinary theoretical frameworks (digital sociology, communication studies, cultural analysis). Key outcome: Development of a replicable qualitative analytical framework for studying digital behavior and cultural transformations.
Pontifícia Universidade Católica de São Paulo Pontifícia Universidade Católica de São Paulo 3 a 6 m3 a 6 m Researcher Researcher AutônomoAutônomo ago de 2022 - o momento · 3 anos 6 mesesDe ago de 2022 até o momento · 3 anos 6 meses São Paulo, São Paulo, Brasil · RemotaSão Paulo, São Paulo, Brasil · Remota • Conducting original doctoral research on digital culture, social media practices, and identity formation among contemporary social groups. • Designing and executing qualitative research projects, including in-depth interviews, qualitative coding, and discourse analysis. • Producing academic articles, conference papers, and research reports based on empirical findings. • Engaging with interdisciplinary theoretical frameworks (digital sociology, communication studies, cultural analysis). Key outcome: Development of a replicable qualitative analytical framework for studying digital behavior and cultural transformations.• Conducting original doctoral research on digital culture, social media practices, and identity formation among contemporary social groups. • Designing and executing qualitative research projects, including in-depth interviews, qualitative coding, and discourse analysis. • Producing academic articles, conference papers, and research reports based on empirical findings. • Engaging with interdisciplinary theoretical frameworks (digital sociology, communication studies, cultural analysis). Key outcome: Development of a replicable qualitative analytical framework for studying digital behavior and cultural transformations. Teaching Intern Teaching Intern EstágioEstágio ago de 2023 - jan de 2024 · 6 mesesDe ago de 2023 até jan de 2024 · 6 meses São Paulo, São Paulo, Brasil · PresencialSão Paulo, São Paulo, Brasil · Presencial • I assisted in developing a curriculum for the law course graduation program, increasing student engagement and participation. • Observed and analyzed classroom dynamics to identify areas for improvement, leading to increased student performance metrics.• I assisted in developing a curriculum for the law course graduation program, increasing student engagement and participation. • Observed and analyzed classroom dynamics to identify areas for improvement, leading to increased student performance metrics.…ver mais Pensamento crítico, Produção de conteúdo e mais 2 competências Assistant Assistant Meio períodoMeio período fev de 2023 - jan de 2024 · 1 anoDe fev de 2023 até jan de 2024 · 1 ano São Paulo, Brasil · PresencialSão Paulo, Brasil · Presencial • I regularly assessed students' educational progress with visual impairments, increasing overall academic performance metrics. • Collaborated with university staff to monitor and support student participation in extracurricular activities, increasing student engagement statistics. • Contributed valuable insights and research to developing final papers for students with visual impairments, improving average GPA.
• Coordinated the development and execution of strategic marketing plans, resulting in increased customer engagement metrics and a growth in market share. • I implemented market research initiatives to identify key consumer trends, creating targeted campaigns that increased brand awareness and customer loyalty. • Collaborated with cross-functional teams, including Creation, Service, and Commercial departments, to ensure seamless integration of marketing efforts, improving overall campaign performance.
• Managed and supported a diverse portfolio of accounts, improving customer satisfaction through effective onboarding and support strategies. • Streamlined communication between internal teams (creative, media, IT) and accounts, increasing project delivery speed. • It has developed client retention programs that decreased churn through consistent follow-ups and satisfaction surveys. • Implemented CRM tools to track customer interactions, ensuring alignment with client goals and increasing upsell opportunities. • Led customer onboarding sessions, reducing time-to-value for new customers.
• Developed and maintained strong partnerships with over 20 suppliers and clinical staff members. • Prepared detailed briefings for three agencies, highlighting key messaging and strategic objectives. • Supported the marketing team in the creation and execution of 10 institutional actions, contributing to a significant improvement in brand awareness among target audiences.


