A*****T

 Strategic Marketing planning
 Category’s Trend Analysis through Retail Audit Study
 Strategic Brand Architecture for brand Identity, personality, and Essence
 Launching of new Brands
 Launching of the NPDs
 Revamping of the existing Brands
 Development of Strategic Brands Plans
 PnL Management (Gross contribution Margin and Net Margins of the brands)
 Brand CMI Budget Planning
 Production of TVCs and DVCs with top and second-tier directors
 Identify Consumer Insights  Digital & Conventional Marketing
 Liaison with Creative Agencies
 Liaison with Digital Media Agencies
 Manage all digital platforms with compelling communication pillars
 Influencer marketing
 Expertise in conventional and Digital media planning
 Liaison with Conventional Media agencies
 Trade Marketing Plans (Trade Schemes, Wholesales, and GT connectivity programs
 Shelf display programs
 Trade activities Pnl for every activity
 Consumer Researches  LMTs & IMTs Management with ROI
 Brand Ambassador Programs Management
 Cost Optimization Projects
 CSR Programs of the brands / Organization
 Support to Sales Team
 Merchandising Programs
 Brands Visibility Programs
 Mentoring the team
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 Sales Planning with Sales Team
 Numeric and Weighted Handling analysis
• Launching of Employer Branding Projects