B*****d
About Candidate
With over two decades of experience leading high-impact marketing, branding, and communication strategies across FMCG, Banking, Telecom, Media, and Digital Financial Services.
I thrive on driving business growth through data-driven marketing, digital transformation, and customer engagement.
Brand & Growth Strategy: Spearheaded multi-channel marketing campaigns, driving revenue growth and increasing brand awareness.
Digital Marketing & Performance: Optimized digital strategies, leading to an increase in customer acquisition and enhanced ROI.
Public Relations & Corporate Communications: Led high-profile PR campaigns, securing media coverage, growth, and boosting brand credibility.
Leadership & Team Development: Managed cross-functional teams, fostering innovation and collaboration to achieve business objectives.
Passionate about leveraging data, creativity, and technology to build brands, enhance customer experience, and deliver measurable business impact.
Always exploring new ways to innovate and stay ahead in the ever-evolving marketing landscape.
Salary
Nationality
Certifications
Board Strategy by Acumen Academy
Mastering YouTube Search Trends and SEO Strategies by Semrush
Digital Journalism by Reuters
Digital Marketing by Google
Introduction to Marketing by Wharton Business School
Diploma In Digital Marketing by the Chartered Institute of Marketing
Certified Professional Marketer for Asia by Asia Marketing Federation
Training & Workshop
Marketing Strategies by Lahore University of Management Sciences
Looking for Job Title
Iqama
Location
Education
Majors in Marketing and Management of Information Systems
Majors in Marketing
Work & Experience
Looking after the Group Brand, Marketing, Segmentation, and Corporate Communiations of Pak Qatar Investments, Pak Qatar Asset Management, Pak Qatar Family Takaful, Pak Qatar General Takaful and Sharq Trading
• Established a high-performing digital agency, driving marketing, financial services, and tech solutions across US, UK, and European markets. • Designed and executed data-driven social media, SEO, PPC, and SEM strategies for global clientele, ensuring maximum lead conversion.
• Led the groundbreaking launch of Pakistan’s first Digital Shared-Value Insurance Model, disrupting the traditional life insurance sector. • Developed the IGI Life Vitality ecosystem, including product design, mobile app, wearable device integration, and customer engagement strategies. • Orchestrated an explosive digital launch, generating 3,000+ leads in 10 days, with a 4% conversion rate, securing PKR 12 million in premiums. • Achieved #1 ranking on social media during the launch campaign, setting a new benchmark for digital brand engagement.
• Spearheaded Pakistan’s first Digital Bank transformation, integrating branchless banking, digital marketing, and customer engagement. • Led the merger and rebranding of Tameer and Easypaisa, ensuring seamless customer transition and brand positioning. • Executed data-driven marketing campaigns that secured PKR 3 billion in deposits, significantly strengthening market presence. • Drove CSR initiatives, developing a model village in Tharparkar and conducting 50+ health camps across Pakistan. • Collaborated with global partners, including Bill & Melinda Gates Foundation, USAID, and DFID, to implement financial inclusion projects
• Built the marketing department from the ground up, elevating brand visibility, corporate communications, and digital presence. • Implemented research-driven segmentation and NPS tracking, driving PKR 42 billion in assets under management
