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About Candidate
Senior Trade Marketing & Commercial Manager with 10+ years of experience driving sales growth through strong go-to-market strategies, pricing, promotions and best-in-class point of sale execution. Proven track record acting as a strategic bridge between Marketing and Sales, leading teams, managing budgets and delivering measurable business results with a strong customer-centric mindset.
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Work & Experience
- Led regional teams across 5 countries, integrating Trade Marketing and Omnichannel strategies to drive LATAM growth priorities and execution excellence. - Designed and executed Brand Execution Plans across Retail and Wholesale to ensure consistent storytelling and superior consumer experience. - Implemented advanced technologies to optimize processes, improve conversion, and enhance shopper engagement across channels. - Translated consumer, customer, and competitor insights into business opportunities to support innovation pipelines and commercial development initiatives. - Optimized regional budgets, prioritizing strategic investments to maximize ROI, efficiency, and scalable impact across markets.
