H*****d
About Candidate
I am Harris, a marketing professional based out of Lahore, Pakistan. I am a business graduated of LUMS (class of 2019) and I have 6 years experience in the field of Marketing, Brand and Sales working for top Retail Brands like Levi’s, NDURE and currently Sapphire Retail. I have served in areas like Creative, Brand Management, Digital Marketing as well as PR.
I believe my skillset and experience very well matches the job description and therefore I am confident in applying for the role. Looking forward to bringing value to the company while at the same time polishing my skills even further.
Salary
Nationality
Certifications
Google certification in Digital Marketing
Training & Workshop
-
Looking for Job Title
Award
High achiever in academics in O and A level
High performer in Jobs
Iqama
Location
Education
Bsc honors from LUMS in Accounting and finance. Class of 2019
Work & Experience
-Spearheaded the development and execution of comprehensive brand strategies to enhance Brand awareness & Positioning -Managed a Category Portfolio, including Ready-to-Wear (2nd largest category) and Kids, driving market penetration and strategic growth initiatives that contributed to an increase in category sales by 30% -Developed and executed integrated marketing strategies across Creative, PR, Digital, and Out-of-Home (OOH) channels, leading to a 30% increase in digital engagement and enhanced brand visibility within the assigned categories -Carried out BHT to monitor and enhance key brand KPIs including awareness, BUMO, recall, consideration and equity -Developed marketing strategies for our International Store launches in UK and Sharjah comprising of PR, OOH, Digital and Creative -Cultivated and managed strategic brand collaborations with key industry players and strengthening brand presence across diverse consumer segments (WWF, 7-up, TCF, CIRCLE and etc) -Led creative campaign processes, ensuring all content (web, campaigns, and product shoots) aligned with the brand identity, which contributed to a 15% improvement in brand recall -Evaluated and enhanced e-commerce functionality, implementing strategic changes during product launches that resulted in a 20% increase in online sales and customer engagement
