H*****t
About Candidate
I am a corporate communications and marketing professional with over 15 years of experience in public relations, media strategy, and brand management. Currently, I serve as the Department Head – Integrated Marketing at MCB Bank, where I lead strategic PR initiatives to elevate the bank’s reputation, manage high-stakes communications, and oversee multi-channel campaigns. My role spans internal and external communications, social media strategy, website management, and customer-focused messaging, all aligned with regulatory compliance. I’ve had the opportunity to contribute to major product launches and national campaigns that reinforce MCB Bank’s market leadership.
Prior to my time at MCB Bank, I worked with leading PR agencies such as Asiatic Public Relations and Lotus, managing communications for top-tier brands like Coca-Cola, Tetra Pak, Garnier, and Zong. My experience covers everything from celebrity management and CSR partnerships to influencer engagement and digital PR. With a strong foundation in strategic writing and content development, I’ve helped shape impactful narratives across platforms. I hold an MBA in Banking & Finance from the Lahore School of Economics, where I was a silver medalist, and I bring a mix of creative insight and strategic discipline to every challenge I take on.
Salary
Nationality
Certifications
NA
Training & Workshop
Gender Sensitivity at Workplace - MCB Bank Limited
Leadership Foundations Workshop by Franklin Covey - MCB Bank Limited
Management Development Programme by Global Management Consultants - MCB Bank Limited
Supercharged DE&I Capability Building Session by Saman Mazhar, Funverks - MCB Bank Limited
Looking for Job Title
Award
• Silver medal holder of MBA batch 2009
Iqama
Location
Education
Work & Experience
• SMEDA Research Journal: Undertook research for “Impact of Entrepreneur’s Education on quality of doing business in Pakistan” research article • SMEDA Quarterly Newsletter: Was focal point for newsletter and regularly composed Cover Story, Editorial, Blog, SME Roundup, Information Wealth sections
• Dedicated client service manager for Tetra Pak Pakistan and provided PR support to other clients, including The Coca-Cola Export Corporation, ZONG and LG Electronics. • Executed strategic writing for client, drafted press & photo releases, articles, letters to the editor, talking points for MD Tetra Pak and other communications as per client requirements. • Created content for use in Tetra Pak magazine, Spirit and Tetra Pak Sustainability Review 2011. • Planned and executed media tours (FAM) to the Tetra Pak factory and the Packages Bulleh Shah Paper Mill • Lahore representative of Marketing Review, a quarterly publication of the Marketing Association of Pakistan (MAP)
• Provided client management services to Fatburger, ChenOne, Garnier, the Citizens Archive of Pakistan, Gul Ahmed, designers MARIA.B., Zara Shahjahan, author Soniah Kamal, media personality Juggun Kazim and leading polo player Hissam Hyder. • Undertook Digital PR services and Facebook page management for Hissam Hyder, Juggun Kazim and the Citizens Archive of Pakistan. • Was a part of the core team that handled the PR for Coca-Cola’s Ramadan #ShareaCoke campaign 2014 • Was actively involved in the PR for PFDC Sunsilk Fashion Week (2013, 2014 and 2015), PFDC L’Oréal Paris Bridal Week (2013 and 2014) and the Magnum and Lipton activations at the 12th Lux Style Awards.
• Responsible for the management of the Urban Unit's social media platforms; including content management, user engagement and digital advertising • Responsible for the development of a Communications Strategy for the Lahore Waste Management Company • Responsible for the content development of the first edition of Urban Geographic, a knowledge based quarterly magazine
• Focal member of communications committee that oversaw the management of all communication requirements of MCB Bank’s merger with NIB Bank and the Bank’s demerger of 90 branches to MCB Islamic Bank. • Planned and executed different CSR related initiatives and supervised content development for the MCB Bank’s annual Sustainability Report. Have executed different CSR initiatives with reputable organizations such as SKMCH, Edhi Foundation, Saleem Memorial Trust Hospital and Pink Ribbon Pakistan. • Content development for press releases, articles, write-ups, supplements, brochures, corporate profiles, internal communications, annual reports, talking points and letters to external stakeholders of significance among others • Responsible for supervising the monitoring, collation and analysis of media coverage – print / electronic / digital / social media
• Developed strategic PR initiatives to elevate profile of MCB Bank and its Senior Management and identified potential PR opportunities for image building and reputation enhancement. Part of team that fostered collaboration with Oscar winning filmmaker Sharmeen Obaid Chinoy. • Proven track record of securing high-profile media placements in top-tier outlets, including print, broadcast, and online channels. • Responsible for drafting, vetting and finalizing advertising and communication content including branch notices, corporate Ads, corporate SMS messages, app push notifications and other customer centric communication. • Responsible for crisis communications management, reputational risk mitigation and for safeguarding MCB Bank’s reputation during challenging situations. • Responsible for planning and executing Social Media Strategy for MCB Bank. Established MCB Bank’s online presence on social media and is currently supervising social media content development, strategy, community management and monitoring. • Responsible for Internal Bank-wide communication, including HR, business focused, regulator and information security centric communication via MCB Bank’s Corporate Communication channels. • Ensured regulatory compliance of all internal / external marketing communication and proactively adapted communication initiatives to meet compliance requirements. • Led the management, maintenance and revamp of MCB Bank's corporate website, ensuring a seamless user experience and accurate representation of the bank's brand and services. • Adept at conducting vendor selection processes, negotiating contracts and managing vendor performance to maximize value and meet organizational objectives. • Focal member of Marketing Team that was involved in creating awareness of and promoting Roshan Digital Account initiative, Raast, Asaan Mobile Account (AMA) and other regulator / Government initiatives. • Strong leadership and team management skills, adept at mentoring and guiding junior professionals, fostering a collaborative work environment and delivering exceptional results. • Contributed to the launch of new product roll-outs / campaigns including: MCB Visa Signature Debit Card for premium clients, MCB FunClub account for kids and teens, MCB Direct digital account opening platform, MCB Burqraftaar remittance campaign with influencer Junaid Akram, omni channel digital banking app MCB Live, MCB Nayab account for women of today and tomorrow, MCB ATM upgrade project and redesign of MCB Credit Card portfolio
