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About Candidate
I am a research-driven professional with a Master of Arts in Cultural and Social Anthropology from the University of Vienna, where I completed the MA CREOLE (Cultural Differences and Transnational Processes) program. My academic training provided a strong foundation in qualitative research, literature reviews, data collection, and structured documentation across diverse social and cultural contexts, including development cooperation, media and exhibition work, and tourism.
In my past role as a Strategist at Slash Design Company, I conduct in-depth desk research and analysis, working with academic sources, industry reports, and market data to support branding and marketing strategies. I regularly organize research findings into clear reports and presentations, manage project documentation, and collaborate with cross-functional teams to ensure accuracy, consistency, and timely delivery.
My work focuses on translating complex qualitative and quantitative insights into actionable recommendations. I am highly organized, detail-oriented, and accustomed to working independently in remote, deadline-driven environments.
In addition to my professional experience, I am a co-author of a publication on Montenegrin cultural heritage in Austria, supported by the Ministry of Foreign Affairs of Montenegro and the Austrian National Library. This project strengthened my skills in academic research, source management, and long-form documentation.
I am motivated by research that supports evidence-based decisions and enjoy working at the intersection of data, analysis, and communication. I bring a strong work ethic, curiosity, and a collaborative mindset to every project, and I am eager to contribute reliable research support to distributed, international teams.
Nationality
Location
Education
The objective of the MA CREOLE program is to provide students with a sound understanding of the interconnectedness of local, global and transnational social and cultural processes. Students are intensely trained in a specialised manner in three topics using theories and practical examples. The three topics are new identities, material culture and consumption and visual culture/popular culture.
Work & Experience
Co-authored an academic research study examining ethnic distance, discrimination, and intergroup relations among young people in Montenegro, based on quantitative survey data. Conducted in-depth analysis of survey responses, providing anthropological interpretation of key concepts, social categories, and terminology within the specific Montenegrin socio-cultural context. Contextualized quantitative findings through qualitative insights, helping translate statistical trends into culturally grounded interpretations. Contributed to the development of evidence-based recommendations and strategies aimed at strengthening social cohesion, youth engagement, and inclusive integration policies.
As a strategist specializing in branding and marketing, I develop and execute innovative project strategies and manage client projects. My role involves extensive research and analysis, turning quantitative and qualitative data into strategic insights. I proactively engage with literature, trends, and thought leadership in market and brand strategy, customer-centric thinking, foresight, and innovation.
Owned end-to-end execution of multi-channel marketing campaigns, bridging strategy, marketing, sales, and leadership. Led cross-functional team, managed timelines and priorities, and ensured on-time delivery across web, CRM, email, social, and paid channels for high-volume student travel launches.
