K*****d
About Candidate
As a seasoned marketing professional with 12 years of cross functional experience, I have honed my skills in developing and executing comprehensive commercial, business development & marketing strategies across a variety of industries & sectors. My passion for marketing & sales stems from my ability to creatively solve complex business challenges and drive growth.
Throughout my career, I have developed expertise in areas such as brand management, digital marketing, social media, content creation, event planning, Business Development, B2B engagement, B2C activations, RTM & GTM Strategies & consumer engagement. I am highly skilled in crafting compelling Sales pitches, messaging and developing marketing campaigns that resonate with target audiences. Additionally, I am proficient in utilizing data and analytics to measure campaign success and make data-driven decisions.
My strong communication and collaboration skills enable me to work closely with cross-functional teams including sales, marketing, finance, supply chain, and creatives to ensure that sales & marketing efforts are aligned with business objectives. I thrive in fast-paced, dynamic environments and am constantly seeking new challenges to push my skills and knowledge further.
I am excited to leverage my experience and skills to help companies achieve their marketing goals and drive business growth. Let’s connect and explore how we can grow together to our full potential.
Salary
Nationality
Certifications
Directors of Joint Venture, Business Development & Marketing - IBA
Looking for Job Title
Location
Education
Specializing in Marketing & operations, LUMS MBA instilled in me a deep understanding of Business principles and real world challenges
Majoring in finance, this prepared me for understanding the world through the terms of ROI, thus enabling me to make pragmatic and profitable choices
Work & Experience
• Oversee the complete process of Low Cost Housing ensuring milestone achievement from start till completion • Ensure coordination between all branches of DHA Multan and the developer to ensure project progress • Business Development and contracting new Low Cost Housing Projects
• Responsible for the meeting, developing & creating new JVs • Serve as liaison between the partners with respect to decision making and general business operations • Review all Agreements, Payments, Change Orders & Negotiate and execute all land offers to potential partners • Ensuring compliance with JV Policy & Organize, lead, and conduct meetings with GHQ & Partners
• Plan and develop an Integrated Marketing Plan for the fiscal year • Formulation Of Annual Plans, Media Concept & Art Works • Develop content for dissemination via TV, OOH, social media, websites, and other distribution channels. • Ensure that key messages align with vital business strategies. • Serve as the organization’s media liaison and formal spokesperson. • Conduct press conferences and briefings. • Scan the media marketplace to keep up-to-date on the latest media trends. • Monitor online and offline campaigns, and report on results. • Negotiate with media channels to close competitive deals. • Build and manage the organization's social media profile and presence. • Appropriately manage the organization’s media budget. • Manage the call centre and ensure customer queries are answered and customer satisfaction is ensured
• Project Marketing & Strategy Lead for Multan HUB. • Budget and Marketing operations Planning for Media & OOH spend for Developer Projects, Joint ventures and Flagship Projects. • Developing Marketing Planner and Annual spend plan for Developers & Affiliates Programs. • Campaign execution planning for Strategic Partnerships, PR & Influencer Programs. • Regional Lead for Event Management & Consumer Engagement for lead generation.
• Trade Development & Implementation (POP & OOH) & monitor assets optimal use by vendor/agency liaison • Effective Utilization of third party resources/ Sales Promotion to enable revenue maximization • Partner (Vendor) management for timely execution of marketing and visibility drives • Analysis and Reporting on post drive feasibility on impact on Revenue, Market Share, Sales, Consumer & Retail KPI’s • CSP Portal Complaint resolution and NPS Analysis on Network and business • Overseeing regional communications & Student Marketing for Zong MBB Data Devices (BZU, ISP, NCBAE, MNSUA)
• Priority Accounts Business Development, Channel Marketing and Relationship Management • Secondary Sales & Numeric Productivity • Ensure (Product, Price, Placement, and Promotion) through plannogramming
• L’Oreal Professional’s Client Servicing, Forecasting, Demand Planning • Business Development, Planning & Executing Brand Promotions • Ensure completion of Client Merchandising and Branding needs • Planning & execute training calendar for clients on new Products & services
• Collaborate with Sales Teams in execution of marketing activities • Brand Activation & Merchandising cycle planning • Managing Share in Shop handling (LMT & IMT) through acquiring Shelf space • Managing sponsored events (Mountain Dew Events) • Spearhead New Product launches (Dewmocracy New Flavor Launch)
• Trade Marketing (brand visibility) and development of retail channel and ensuring targets achievement. • Managing HORECA Channel for Southern Punjab. • Sales & Distribution compliance for Multan. • Demand Forecasting and analysis for the Multan area. • Supply & Demand planning, maintenance and monitoring of distribution house stock reserve levels. • Merchandise planning/Execution, coordination with the sales and distribution team for territory wise execution. • Brand Activation and Initiation Activities on Seasonal and Religious Festivals. • Training and development activities for development of sales and distribution and retail channels.
