M*****i

Analyzed large‑scale NPS/usability datasets and behavioral usage patterns to surface adoption drivers and friction, informing product roadmap and CX initiatives.Translated qualitative and quantitative user data into clear business recommendations, directly influencing product roadmaps and customer experience strategy.Led competitive benchmarking studies to identify market gaps and support product differentiation efforts.Managed Jira dashboard with 800+ insights and issues across usability and accessibility, enabling transparent prioritization and cross-functional decision-making.

Designed and deployed market research surveys and usability tests to support feature validation and customer segmentation.Synthesized qualitative interviews and survey data into actionable reports for PMs and stakeholders, aligning with marketing and product growth objectives.Conducted journey mapping and workflow audits to identify friction points in customer experience and suggest data-backed improvements.

Analyzed survey and interview data (SPSS, RStudio) forlongitudinal studies on environmental perception and behavior, resulting in peer-reviewed publication. Designed and led statistical labs using SPSS and Excel;created training materials and case projects that improved student comprehension of applied analytics. Collaborated on survey research with diverse user groups to assess decision-making, spatial behavior, and emotional responses - key skills transferable to consumer behavior and market segmentation.