S*****r

Marketing, Ecommerce, Digital Marketing, Strategy
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About Candidate

A Design thinking strategist with comprehensive marketing, ecommerce, digital marketing and people management experience having strong sense of aligning operational / strategic considerations with business priorities of an Organization.

I am proactive, energetic, and self-driven person with diversified educational and professional background. I am a people oriented person with strong persuasion and organisation skills.

I am able to demonstrate leadership and initiative at every position I held. I am flexible and have short learning curve, two essential skills to succeed in the era of change today.

My diverse skill set based on experience in IT, Textile & Retail Sector has shaped my vision to simplify complex things and solve business problems. It has enabled me to support across different functions in an organization and to become a strong team player.

Decent exposure of handling local & international Business Partners has imparted great cultural empathy and am looking forward to enrich my global experience.

Salary
PKR
Nationality
Pakistani
Certifications

• E-Commerce Management / Digital Marketing / SEO – DigiSkills.pk
• Programme on Supply Chain Management – LUMS REDC.
• Content Marketing & SEO – LUMS LLL

Training & Workshop

• Seven Habits of Highly Effective People – StephenCovey SouthAsia.
• Selected as Captain in the Army (Ladies Cadet Core III - 2008 Batch).
• Worked for the School of special children operating under Punjab University.
• Merit Scholarship holder and among Top Ten Students at Punjab University.
• Runner up in business games competition in LUMS.

Looking for Job Title
Head of Marketing, Head of Ecommerce, Chief Operating Officer
Award

• Selected as Captain in the Army (Ladies Cadet Core III - 2008 Batch
• Merit Scholarship holder and among Top Ten Students at Punjab University.

Iqama
Resident

Location

Education

M
MBA 2013
LUMS

Master of Business Adminitration - General Management / Marketing

Work & Experience

H
Head of Ecommerce July 09, 2024 - N/A
Kaizen Paint Pakistan

• Responsible to setup online presence of paint products and application services selling app and platform. It includes activities around business & operations strategy, GTM, processes development, simulation testing and successful launch of the business. • Responsible for financial feasibility preparations, forecasting, budget management and P&L.

H
Head of Ecommerce & Performance Marketing Dec 19, 2023 - July 08, 2024
Rafum Group (Borjan, Mocciani & Nayza)

• Responsible for collaborating with Cross-Functional Partners / Agencies to manage all aspects of the ecommerce business including Business Planning / Strategy, Content Strategy, Paid Media, Website Design, Web analytics and technologies. • Responsible for forecasting, budget management, P&L, increasing online Brands Reach, channels expansion, business growth and profitability. • Process mapping, process improvements and SOPs development.

H
Head of Ecommerce & Performance Marketing Apr 06, 2021 - Dec 18, 2023
Firhaj Footwear (PVT) LTD (Hush Puppies & CAT Footwear)

• Responsible for collaborating with Cross-Functional Partners / Agencies to manage all aspects of the ecommerce business including Business Planning / Strategy, Content Strategy, Paid Media, Website Design, Web analytics and technologies. • Responsible for forecasting & managing budgets and for overall achievement of ECOM targets. • Responsible for P&L, increasing online Brands Reach, channels expansion, business growth and profitability. Delivered 2x business growth for 2 consecutive years. • Successfully implemented / achieved 90% orders fulfilment via Stores thus reducing dedicated Ecommerce inventory by 90%. • Vendors and Market Places Management resulting in 10% additional business contribution.