Social Media Expert – Remote

Job Description

Job Overview

We are looking for a creative and data-driven Social Media Expert to manage and grow our brand presence across digital platforms. The ideal candidate should be highly skilled in content creation, social media strategy, analytics, and audience engagement.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage daily posting across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, etc.).
• Create engaging content including posts, reels, stories, and short videos.
• Monitor trends, hashtags, and industry updates to optimize content performance.
• Run paid social media campaigns and track ROI.
• Analyze performance using analytics tools and prepare weekly/monthly reports.
• Respond to comments/messages and build active community engagement.
• Collaborate with marketing, design, and content teams for brand consistency.

Requirements

• Proven experience as a Social Media Executive / Manager / Specialist.
• Strong knowledge of social media trends, algorithms, and best practices.
• Skilled in Canva, Photoshop, or video editing tools.
• Experience with Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager, and other social tools.
• Excellent communication, creativity, and storytelling skills.
• Ability to work independently and meet deadlines in a remote environment.

Preferred Qualifications (Optional)

• Experience with influencer marketing.
• Basic understanding of SEO and content marketing.
• Ability to run paid ads across multiple platforms.